Business & Corporate Lawyers
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Creating an effective lead generation and marketing program for business and corporate law can be quite broad. Our business law and corporate attorney marketing programs are specific to the strengths of your law firm. Because Business & Corporate Law is such a broad area of legal advice it's important to work with a lead generation company that has extensive knowledge in these areas too. Our attorney lead generation and lawyer marketing experts know how to create and deliver the content needed for successful marketing campaigns. Our business attorney marketing teams have worked with all types of lawyers specializing in but not limited employment law leads, intellectual property leads, and mergers and acquisitions leads. Sometimes these lawyers just focus on basic business legal tasks such as forming your company, while others are more encompassing and will work on all types of business needs from employment issues to tax compliance. Also, some lawyers focus only on small businesses and startups, while others focus on large enterprises. Whichever category your law firm falls into we have the legal marketing experts that create winning campaigns that deliver an ROI to your marketing budget.More areas of business and corporate law to generate attorney leads for are transactional lawyers and business litigation lawyers. These are just more reasons to hire our attorney marketing professionals. We take the time to consider and plan for all types of lawyers when developing the best lawyer marketing lead generation campaigns. The attorney lead generation difference between these two types of business lawyers are significant. Business transactional lawyers handle transactions (such as negotiating deals) and drafting documents (such as employment agreements), while business litigation lawyers handle lawsuits (such as when someone sues a company for violating the terms of a contract). Most of the time, a business transactional lawyer will not do business litigation, and vice versa, although there are exceptions. These are such a few examples of the information we take into consideration when designing a attorney marketing and lawyer lead generation program.
Contact us today to learn more. We provide free attorney and lawyer lead generation consultations.
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Running a successful marking campaign can make or break anybody's career, whether it is a Fortune 500 company or an attorney. There are many branches of business and law, and corporate lawyers make up a large section of them. However, if you are among the business & corporate lawyers who specialize in a particular practice, then you will understand the importance of generating leads that are relevant to your business.An attorney leads expert will be able to help you with that. Just like your profession requires a significant amount of knowledge and skills acquired from experience, an attorney leads expert also needs the same.
Given the competition out there, attorneys who handle business & corporate cases could have trouble maintaining an influx of good clients. Going to an attorney leads expert will increase your chances of getting viable business & corporate law leads. Our team of experts will be able to help you position your business in such a way that highlights your strengths and attracts important clients. Ranging from the kind of cases you handle, such as intellectual property, mergers and acquisitions, or even the size of the organizations you want to handle.
All of this and more can be customized to suit your needs. Experts who manage multiple clients understand that quantity and quality are both of equal importance. Positioning you in such a way that you get viable business & corporate law leads that add to your client base and help grow your business is their primary focus. Business & corporate lawyers could be litigating, handling contracts, forming companies and all of these require different campaigns.
One of the most widely used tools to engage an attorney online with prospective clients is building a great website for their firm or practice. Having an online presence where you are not only interacting with customers but also having previous clients write testimonials of their work experience with you goes a long way. Using social media to publicize your page and using SEO techniques are a couple other strategies that are effective. Doing all this will increase the flow of clients.
With the rate at which the world is becoming an online world, it is important that you take the necessary steps to nudge your business in that direction to keep up. There is a unique campaign that will help you and your business get noticed. Get in touch with an expert today and find out what they can do for you.
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Strategies on a lawyer lead generation program
We are highly aware that business & corporate lawyers differ on specialization. This means that these two aspects of law practice require tailored lead generation approaches. On our lawyer marketing lead generation campaigns, we come up with specific strategies that will work in concurrence with the available budget. Nevertheless, we see to it that the leads will yield high conversion rates.
Our approach to lead generation transcends to almost all aspects of business & corporate law. A lot of lead generation services will offer too good to be true promises that lack basis and foundation. This is a waste of time and money, not to mention poor quality leads that are not interested in avail your lawyering expertise.
We understand that gaining consistent leads is the lifeline of law firms. The following are some of the techniques we use to keep your phone ringing.
Distributing information and attracting potential clients
Inbound marketing is crucial to convert leads from being readers into clients. Giving out valuable information to prospective clients even without the consultation proper is a good way to set the hook. Downloadable resources about corporate and business law would be attractive to high-quality leads seeking immediate answers. Users who wish to access the content would have to enter their email in exchange for the material. This way, we are able to gauge the intent of a user for the purpose of modifying the lawyer marketing lead generation campaigns.
Academic papers, e-books, and technical guides reveal the tip of the iceberg. Soon enough, these users who manifested interest in corporate law services would contact you to avail your service.
This content marketing approach ensures that you are getting quality leads that are likely to reach out for your professional help. Also, the e-mails we gathered from all the users who downloaded the resources can be used to send push emails to remind them of a potential service. With this, we avoid spammy e-mails that show up to people who are in other fields far from business or the corporate world.
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Garnering client testimonials
Having a website for your lawyering service is helpful in improving your online presence. It reaches a wider audience and gives you the benefit of acquiring clients out of your locality. Aside from providing helpful resources on your online platforms, acquiring client testimonials from your previous transactions will be excellent in marketing your expertise. Positive feedback and word of mouth are powerful as it provides a wider perspective of the lawyering service.
This part allows a personal touch to your web presence, thus attracting more leads into your firm. We practice creative ideas in incorporating these testimonials to other content like blog posts, services area, or a dedicated page.
As a practicing lawyer, it’s important that you acquire your client’s testimonial with proper consent. No confidential information should be compromised on its publication.
Better visibility on LinkedIn
LinkedIn is a popular job-hunting tool and it is also powerful in terms of generating leads for law services. Corporations and businesses have a strong presence in LinkedIn and it is an excellent opportunity to reach out to them or increase your exposure. Executives spend a lot of time on LinkedIn to help them come up with corporate decisions.
With that, enhancing your LinkedIn visibility will also be our priority. One of the excellent steps of using LinkedIn as leverage is by building more connections with your potential clients. Your profile will rank higher if you have more connections. This means that you’ll be more visible when an organization searched for business & corporate lawyers.
More importantly, we will boost your branding on LinkedIn. Publishing blog and video content are just some of the tried and tested tools to engage potential leads in a discussion.
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No more cold calls
Cold calls are disruptive and it does not offer a guarantee that the person on the other line is interested in your service. This method is done out of the blue and aside from being a disturbance; it is not a cost-effective method of gathering leads. Purchasing someone’s contact information and calling randomly does not promise solid returns.
What we will do here is come up with a content plan that will gauge potential client’s interests. When a person or organization accesses or downloads your content, it’s a sure sign of their need for related services. This is where the generated e-mails come into play once again.
We warm up your potential customers by leading them up to the path of your service. More often, they would be the one to reach out and initiate the transaction.
Lawyer marketing lead generation campaigns to grow your practice
Companies who simply say they can generate leads can be confusing. What you need are precise methods that work. Inbound marketing resonates better with the potential leads instead of showing up on their inboxes without any notice.
Thousands of lawyers compete for clients on the internet, day in and day out. It could be difficult to have a stream of clients if your firm is buried in the presence of other service providers. It’s a fact that people will search the web for lawyer services, but you should find a way to stand out.
This is exactly what we do on business attorney marketing. Using the tools we discussed earlier and more, we will attract potential clients to your firm. We will expand your horizons and online presence to grow your practice. Our team of law lead generation experts will market your firm using winning campaigns and strategies.
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How SEO works for lawyers
Lawyers do not have the time to perform their own SEO. However, this part of web optimization is important more than ever. It is not the only solution to lead generation, but approaching SEO the right away will reflect on your ROI. We combine it with excellent marketing techniques that strengthen online presence toward success.
SEO for lawyers is no longer just about ranking keywords. Almost all law firms will do the same to increase their presence on the web and shady black hat techniques still find their way up. Although we do not have control over what other companies and firms practice, our success is anchored on strong communication with the target market.
Social media is a common point of contact for most services nowadays. As a growing platform, it will also be a profitable avenue for lawyers to generate their leads. Social media sites offer high levels of traffic that can be used for brand awareness.
We will perform SEO practices to yield the highest possible ROI with long-lasting effects on your brand. Our team will exhaust different Google algorithms to keep your online presence in harmony with the demands of a lawyer lead generation program.
Methodologies that convert
Our ultimate goal is to generate clients that will go all the way your sales funnel. Promotions, blogs, and other resources will be excellent tools to suffice the demand of the users visiting your website or social media accounts.
Potential leads can be divided into three groups: the browser, comparer, and the buyer. The browsers are the group of people who are only looking for answers to help them come up with a guided decision. Meanwhile, comparers are already halfway through your sales funnel. They are exploring their options before signing up or availing a service.
Lastly, there are the buyers. This user group are yearning for results and services they are willing to pay for. These are the quality leads you would want to have for your firm. However, the first two types of an audience should not be neglected.
Our team will continuously work to persuade the comparers to pick your firm for the lawyering service they are looking for. The browsers are also important in the dissemination of information and word of mouth.
Minimized risk
Lead generation is an indispensable part of legal practice. Corporate lawyers are constantly seeking unique ways to entice potential clients. The most important part here is minimizing the risk that different lead generation methods may bring.
Small firms fall prey to misleading advertisements and bogus practices that trick the users into driving traffic into their platforms. This becomes more evident in pay per link ads where some lead generation companies resort to unscrupulous means of SEO.
As we diversify your channels, we ensure that every process will be transparent and within your knowledge. We know that lawyers abide by the highest standards of their practice and we ensure that we will do the same thing when it comes to branding and lead generation.
Our team of business attorney marketing experts will customize their techniques and strategies in line with the core values of your firm. Corporate law has various areas of discipline and it’s important for us that we adapt our methods to deliver the best results possible.
We can get you started right away with our free consultation. Lead generation is a make or break investment but we guarantee that we will give all the reasons for your business to be noticed. Reach out to us and we will be planning your lawyer lead generation program.
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